Based in Cheshire and London but covering the UK and Europe

After many years prior working in the luxury event industry, Dale had a desire to create a more personalised service, that was defined by life’s most meaningful moments.

Dale understands and appreciates the trust that needs to be instilled within a luxury wedding and event planner, while offering someone the chance to showcase your story in the most spectacular way. And that’s why Dale sees himself as so much more than a planner: he’s your biggest cheerleader, enthusiast, and friend with fierce loyalty and a professional who goes further than just the extra mile. 

OUR APPROACH

You'll often find me quietly fluffing dresses, lighting candles, straightening place settings, or making sure everyone has a drink in hand—it's the little things that make the biggest difference.

My emergency kit is legendary! From sewing kits and stain remover to blister plasters and safety pins, I'm prepared for just about anything.

Seeing my couples relaxed, smiling, and completely immersed in their day is the reason I love what I do.

I'm a firm believer that great coffee and a well-organised timeline can solve almost anything.

I believe the best weddings are the ones that feel authentic, relaxed, and completely personal to the couple.

I've been lucky enough to spend over 18 years doing what I genuinely love—and I still get excited for every wedding morning.

A Few Fun Facts About Me

I'm passionate about creating unforgettable celebrations that feel effortless, personal, and beautifully executed. I combine meticulous attention to detail with a genuine love for people, and nothing makes me happier than bringing each couple's vision to life while making the planning journey just as enjoyable as the wedding day itself.

I'm known for my calm, organised approach and warm personality, and I love building genuine relationships with the couples I work with. From your very first enquiry through to the final moments of your celebration, I'll be by your side, listening to what matters most and ensuring every detail is thoughtfully planned and seamlessly delivered.

Throughout my career, I've specialised in luxury weddings and high-end events, coordinating every element with precision, creativity, and care. Whether I'm creating detailed timelines, working alongside trusted suppliers, or quietly resolving last-minute challenges behind the scenes, my priority is always the same: to give you complete confidence so you can relax and fully enjoy every moment.

For me, there's nothing more rewarding than seeing months of planning come together in a celebration that truly reflects your story. Every wedding is unique, and I feel incredibly privileged to play a part in one of the most meaningful days of your life. My goal is to create an experience that's not only beautifully planned but filled with excitement, joy, and memories you'll treasure forever.

Senior Weddings & Events Planner

KATE FURLONG

meet

Clients of Dale Alexander Events look for a bespoke, exceptional experience that exceeds all expectations. They should expect Dale Alexander Events to deliver a flawless and unique event with impeccable service and attention to detail. Their luxury wedding or event should reflect their unique style and showcase their vision and personality as well as impress their guests and create memories that will last the test of time through our design, planning and management of these special occasions.

THEY CARE ABOUT design & APPRECIATE THE finer details. THEY WANT A unique celebration THAT REFLECTS THEIR personality & STYLE.

ABOUT OUR CLIENTS

VIEW OUR WORK

PRESS
As seen in the
PRESS
As seen in the
PRESS
As seen in the
PRESS
As seen in the
PRESS
As seen in the
PRESS
As seen in the
PRESS
As seen in the
PRESS
As seen in the
PRESS
As seen in the
PRESS
As seen in the
PRESS
As seen in the
PRESS
As seen in the
PRESS
As seen in the
PRESS
As seen in the
PRESS
As seen in the
PRESS
As seen in the
PRESS
As seen in the
PRESS
As seen in the
PRESS
As seen in the
PRESS
As seen in the
PRESS
As seen in the
PRESS
As seen in the
PRESS
As seen in the
PRESS
As seen in the
PRESS
As seen in the
PRESS
As seen in the

WITH A METICULOUS Eye for Detail AND A PASSION FOR CREATING Extraordinary Experiences, WE OFFER A RANGE OF BESPOKE SERVICES DESIGNED TO BRING YOUR Vision to Life SEAMLESSLY & EFFORTLESSLY.

At Dale Alexander Events we take pride in turning visions into reality with a warm, down to earth approach. Whether you’re planning an intimate wedding, a large-scale celebration, or a destination event, our team ensures a seamless experience from start to finish.

< WEDDINGS
EVENTS >
DALE ALEXANDER EVENTS • • • • •

“In the end, we didn’t just have the perfect wedding — we gained a friend.”

Emily

As seen in